Simplus
Introduction
Simplus (シンプラス) is a private-label home appliance brand built around the idea that everyday products should be simple, functional, and beautifully accessible. Designed for modern living, Simplus focuses on delivering thoughtfully engineered appliances that balance minimalist aesthetics with reliable performance and affordable pricing.
In a highly competitive market, the brand positions itself as a “minimalist-chic” lifestyle choice—appealing to younger, design-conscious consumers who value both form and function. Through cohesive branding, refined visual storytelling, and user-focused digital experiences, Simplus transforms practical household tools into desirable lifestyle essentials.
This project encompassed full creative direction and site production, aligning the brand’s visual identity with its core philosophy and reinforcing its reputation as a smart, stylish, and value-driven appliance brand.
Year
2024
Project Scope
Branding & Creative Direction
Client
Simplus (シンプラス)
Categories
Challenges
Simplus is a private brand specializing in "simple, functional, and affordable" appliances. In a crowded market, they needed a visual identity that felt modern and "minimalist-chic" to appeal to younger consumers.
Solution
Responsible for the creative direction and site production. They developed a "minimalist" web design that mirrors the product philosophy. This included creating lifestyle-focused product photography and clear, benefit-driven product pages that emphasize value for money.
Key Result
Successful brand positioning as a "lifestyle" appliance choice, leading to multiple "Next Hit" awards in the e-commerce sector for products like their retro toasters and popcorn makers.
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