IDC Otsuka
Introduction
As one of Japan’s leading names in high-end furniture and interior design, IDC Otsuka sought to translate the refined experience of its physical showrooms into a digital environment. Following its integration into the Yamada Denki Group, the brand required a modernized online presence capable of supporting a broader retail ecosystem while preserving its luxury positioning.
The project focused on creating an official online shop that would not only showcase products, but communicate craftsmanship, design philosophy, and consultation-driven purchasing — bridging the gap between digital discovery and in-store experience.
Year
2024
Project Scope
Official Online Shop Production
Client
IDC Otsuka (大塚家具)
Categories
Challenges
High-end furniture requires a digital experience that mirrors the luxury of an in-person showroom. After joining the Yamada Denki Group, the brand needed to modernize its online presence to integrate with a broader retail ecosystem.
Solutions
Kannart handled the web production for the official IDC Otsuka online shop. They prioritized high-quality visual storytelling, implementing large, crisp imagery and a "brand-first" design layout that emphasizes the craftsmanship of the furniture.
Key Result
A premium digital storefront that successfully bridges the gap between online browsing and offline consultations, improving lead generation for their physical showrooms.
View More.
Explore how Japan ECOM has helped businesses elevate their digital presence.
