Nihon Chokuhan
Introduction
Nihon Chokuhan (日本直販) is one of Japan’s most established mail-order and e-commerce brands, trusted for decades for its wide product selection and strong presence in television and print catalog sales. With a loyal, multi-generational customer base, the brand plays a unique role in bridging traditional retail culture with modern digital commerce.
As the company expanded its online presence, the challenge was to modernize the shopping experience without losing the familiar “catalog-style” browsing that long-time customers value. This project focused on large-scale platform operations and continuous renewal, ensuring accessibility, stability, and ease of use across devices.
Through ongoing system maintenance, strategic UI/UX improvements, and conversion-focused landing pages for high-demand products, Nihon Chokuhan successfully evolved into a resilient, high-traffic digital platform—capable of supporting nationwide media campaigns while maintaining a consistent and trusted brand identity across both online and offline channels.
Year
2024
Project Scope
Large-scale EC Site Operation & Renewal
Client
Nihon Chokuhan (日本直販)
Categories
Challenges
As one of Japan’s most established mail-order brands, Nihon Chokuhan faced the challenge of transitioning a massive traditional customer base to a modern, mobile-friendly digital experience without losing the "catalog" feel their loyal users love.
Solutions
Provided comprehensive EC support, including system maintenance and regular UI/UX updates. They focused on optimizing the conversion funnel for a diverse age demographic and creating specialized landing pages (LPs) for "hit" products often featured on TV and in newspapers.
Key Result
A stabilized, high-traffic platform capable of handling flash sales from TV promotions and a more cohesive brand identity across digital and print media.
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